The Standard Oil Company was founded in Cleveland, which is about as far spiritually and climatically as it is possible to get from St. Augustine anywhere in the United States. The failed salt miner Henry Flagler, who had made friends with John D. Rockefeller when both were selling grain, was one of the partners. It is hard to imagine a person in this country who has not heard of John D. Rockefeller, and harder still to imagine a regular person who is aware that John D. Rockefeller gave all the credit for Standard Oil’s monopolization practices and success to Henry Flagler.
Henry Flagler’s wife was dying when he first arrived in Florida, and the climate of Jacksonville, though no good for the consumption that Mary eventually died of, sparked an idea in Henry's business mind. He gazed down the east coast to the Keys, and then directed his eyes back up. Wasn’t there something in St. Augustine?
He headed down there, a day’s journey through swamp on bad roads still, and found on the outskirts of town a large mansion, which he tried to rent. He was rebuffed, though he offered nearly ten thousand dollars, an absurd sum for the time, to rent for just a week. Instead, the owner of the mansion, on a plantation, suggested that he move to town.
His new wife needed little convincing, and they built a large home for themselves in St. Augustine. Suddenly, around them, on the day they arrived to occupy the home, possibility began to form. A whole town, it seemed, had come into existence around them, with a lighthouse, and some picturesque old Spanish ruins being maintained with a surprising amount of love by a group of folks calling themselves Minorcans, not that Henry Flagler had ever heard of Minorca before, and some clapboard shacks.
He decided, almost at the spur of the moment, that people would want to visit, many people, who would need to be accommodated in great luxury. He built a hotel, over 500 rooms that almost bankrupted him, one of the grandest in all the land at the moment its doors first swung open. A belltower and a Spanish tile roof and a beautiful orange stucco exterior that could be seen for miles and miles and miles around, and then it was decided that what was missing was a grand railroad station to go along with a grander railroad.
It was an ambitious name, Florida East Coast, for a road that went from Jacksonville to Daytona via St. Augustine, the puffing iron horses burning coal from Pennsylvania that came down on the Seaboard Air Line and boiling water for steam from the same only-slightly-brackish springs that people were drinking out of.
There would be more, though, he believed, and it started to come true a little bit, his branch to Palatka connecting with the Atlantic Coast Line and the Central of Georgia carrying passengers through from Gainesville, where the University just now was, out to see the sights in St. Augustine.
–
Usually railroaders are the men who move the trains around and railroad men are the barons who move the money around, and usually the ties that bind the money to the wheels get forgotten, but sometimes memory demands and receives intention. We remember the Chinese section hands of the Transcontinental now because we’ve made a concerted effort to thanks to the demands of their descendants, and we remember the Irish and Italian and Black trackmen and sandhogs of the New York Subway because the city’s put effort into commemorating their memory, and we remember the prisoners of the Tsar and the Soviets who built the Trans-Siberian because they wrote hauntingly of their experiences and we chose to read. The folks who laid Henry Flagler’s rails, though, have faded like so many others.
This is probably because Henry Flagler was leasing these men from the state of Florida. Sure, the Civil War had ended, and slavery ostensibly with it, but being poor and Black in Florida was a very good way to get arrested and convicted and find yourself in a group of folks exempted from the protections afforded by the thirteenth amendment, leased out to the Florida East Coast. These men swung machetes and burned brush and slept in jail camps each night. They poured fill into muck, braving quicksand and disease and slept under the armed guard of deputy wardens. They cut wood for ties and hauled long rails over and placed spikes in and whacked spikes down and did it all again to the called cadence until the light got low and they tucked into cots that were property of the State of Florida.
But in their hastily-assembled jail camps some of the men sketched out tales of the future. They talked, they gambled, they planned. There was a peninsula out there, on the opposite side of the Tolomato river from the tracks they were putting down. There was a section, south of the King’s Road, that was wet a lot, but looked solid enough to bring up crops. Over there, nobody had anything built or staked. One of the men swore the land belonged to someone who’d gotten it off the Freedmen’s Bureau and still had it in his family, just he used it to pull shrimp from the river and nothing else, sold those for enough to pay the tax and feed himself.
If they got out from under the yoke of the state, three then five then twenty of the section hands said, they could fill the land like they’d been filling around the track ballast. They could work for the Railroad for money instead of time and fish the rivers to supplement their income and bring their families around, too, and build a little community, but a real one.
And morning after morning, laying the interchanges and shoveling the small-stone ballast and hewing ties with axes and tossing up telegraph poles alongside, more and more of them started to see what it might look like, just on the other side of the river. They stayed, asked to be in the group of leased folks who built the station and then the hotel and as they got released they kept staying there, right where they’d imagined they would.
Their comrades of the nine pound hammer who wanted to get gone barely noticed as the folks who had thought the plan through slipped off into what looked like nothing to start building for themselves. And so some moved along further south with the Railroad, pushing towards Daytona, but some others began to form part of the place with their hands and tools and in their own eyes too.
–
And then, one winter, it froze. For the first time in a long time, a genuine cold settled upon St. Augustine and also on the rest of Florida known and used at the time, cracking timber and killing trees and wiping out in one violent breath millions of dollars of investment until, from the southernmost point, from a ranch straddling the Miami River and covering six hundred and forty acres of dry land, came a bouquet of fresh orange blossoms.
These blossoms, courtesy of a Julia Tuttle – who said that she had founded and divided up a townsite on the river and would sell the lots as absolutely frostproof, as proven in this hardest of hard frosts, if only the railroad would come through – were delivered to Henry Flagler in his mansion in St. Augustine. He had them made into a bouquet and presented them to his mistress, and construction began in earnest again. Julia Tuttle sold property and built a city and caused, from very little, a second boom in citrus.
That was, of course, accompanied by a boom in tourism, and not just to the new Miami. Those people seeking the warmth and delights of Florida no longer thought to stop in its north, where there might be a freeze they had already come so far to escape. They could go instead to Miami, or to Key West, even, on the Overseas Railway, and so they did that too.
This would seem to concern us very little, sure, Miami is a different world entirely. But it came to pass that it was too profitable to cary freight (in the form of citrus and orange juice) up and down the coast, and Henry Flagler was a jealous man, and so the Champion Service of the Atlantic Coast Line went down the west coast of Florida most of the way, and the Silver Meteor of the Seaboard Coast Line went down as far as Jacksonville and then turned inland until Palm Beach.
And so it was that our little St. Augustine, bypassed except by oranges, remained served by a little branch out towards Gainesville, whose residents (and their neighbors in the more far-flung parts of Alachua County) took advantage and made the tourism their own, a little sea and sand and sun the privilege of the working man. Why more working people, from elsewhere, didn’t come to their little outpost was for them a question that didn’t need an answer.